La Preferita White Coffee was born as a reinterpretation of traditional coffee with the use of the ancient infusion technique. The infusion technique makes it possible to bring out all those delicate notes that are very often hidden by the roasted taste or excessive roasting of traditional coffee paste. Thanks to this process, the paste will also gradually take on a slightly darker colour. The coffee comes from Guatemala, an area characterised by high-quality production and a terroir that gives the product a full body, a rich cocoa flavour and a caramel-like sweetness. The coffee paste is also characterised by the inclusion of whole beans and the addition of roasted and finely ground coffee powder always of the same quality which hydrates and enriches the lighter notes of the coffee and gives a long persistence to the taste.