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RESERVED AREA

The real nobilty is a matter of good taste.
The specie’s selection in our favourite matter.
Step by step,
hand in hand
with tradition.
Around our hard shell we built a complete line.
Products
La Preferita
Some passions go beyond time – a sweet safekeep for a priceless tradition.
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  • The real nobilty is a matter of good taste.
  • The specie’s selection in our favourite matter.
  • Step by step,
    hand in hand
    with tradition.
  • Around our hard shell we built a complete line.
  • Products
    La Preferita
  • Some passions go beyond time – a sweet safekeep for a priceless tradition.

Some passions go beyond time – a sweet safekeep for a priceless tradition

Our company has made the history of Italian gelato industry, never once making concessions on the values in which we believe. Our principles are, and always have been, quality, artisanship, and tradition – ideals that every day guide our hands in the creation of our unique and valuable products. As a company, we aspire to create products that can make our workers feel proud members of the “la Preferita” family. Today, our philosophy, our artisanship, and our ambitions have a new image, expressing the elegance, the beauty, and the values embedded in our identity, fully channelling the spirit of being part of our family.
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Years of experience
“la Preferita” was established in 1955 as a company specialising in the art of roasting and processing dry fruits such as hazelnuts, pistachios and almonds, the very products that make Italy’s confectionery tradition unique. Over the years, we have been at the side of generations of gelato-makers, and with their help we have expanded our product range, always staying true to our principles – quality, artisanship and natural products –, never once compromising or looking for easy shortcuts. Step into the world of “la Preferita” and let yourself be carried away by authentic old-time emotions.