The prestige of a unique selection thanks to passion and expertise built up over time.
La Preferita is an important brand of Comprital and represents its premium range thanks to a story built in decades and processes of research and selection of raw materials that, combined with the supervision of production, results in:
- Quality dried fruit pastes
- Traditional or pastry-inspired products
- Decoration products that express a vocation for hazelnut and pistachio and for fruit with attention to variety
The preferred partners of La Preferita are all gelato and pastry makers who express their positioning with a traditional range matched with a strong attention to market trends aimed to build consumer loyalty through the search for quality and clean flavours.