Our company has made the history of Italian gelato industry, never once making concessions on the values in which we believe. Our principles are, and always have been, quality, artisanship, and tradition – ideals that every day guide our hands in the creation of our unique and valuable products. As a company, we aspire to create products that can make our workers feel proud members of the “la Preferita” family. Today, our philosophy, our artisanship, and our ambitions have a new image, expressing the elegance, the beauty, and the values embedded in our identity, fully channelling the spirit of being part of our family.
To meet our quality standards, we believe artisanship is the top value. This implies our deliberate choice not to be top of the chart, but manifests our determination to remain free and to be able to offer something unique: free to select only the best products for customers who, like ourselves, can tell the difference between top selection and regular ingredients, and free to want our skills, our history, and our company’s reliability to be fully acknowledged. We invite you to look, touch, smell, and taste our products: only then you will know why we consider ourselves unique.
Taste is a sense that can swiftly carry you to distant places and times.
We choose to create flavours with a spirit, as we have learned to do over the years.
Whoever tastes a gelato, whoever chooses and continues choosing us for our quality and uniqueness, must taste an emotion.
Our new elegant packaging intends to reflect our “good taste”, expressing our products’ refinement and unique quality.
To us, to share something beautiful with those who trust and choose us every day is a matter of good taste.